World-class designer Rajo Laurel paves the way and has partnered with SM homegrown footwear brands Parisian and Milanos to bring 2 exclusive collections that draws inspiration from Japanese culture. Recently launched at the SMX Convention Center, the much awaited comeback of Rajo! for Parisian boasts of stylish wedges, boots, flats and heels for women while the premier collection Rajo! for Milanos brings in dapper casual and dress shoes for men.
In the world of fashion, the name Rajo Laurel is synonymous with elegant and chic couture collections that has won the world over, with breathtaking designs from classic to trend-inspired garments. This year, Rajo turns to his recent travel to Japan to produce his exclusive shoe collections for local retail leader SM.
“As a designer, the Japanese culture has
always been a point of reference for me,” Rajo Laurel explained. “I am in love
with the graphic qualities of their traditional garb, the intricate art of the
obi, the deep romanticism associated with the kimono and of course the zen
balance of the modern Japanese aesthetic.”
Aside from the stylish pieces, the
launch event also reflected the best and most beautiful aspects of the Japanese
culture. It became a visual feast for fashion lovers and art enthusiasts alike,
the guests themselves having been invited to dress in their best oriental
inspired ensembles.
We have been privileged to have been a part of the Rajo Laurel for Parisian and Rajo Laurel for Milanos launch. With a design so captivating, one can only but drool with excitement to own for themselves a Rajo!
With only limited pairs of these Rajo's made, these will definitely be selling like hotcake. Grab your pair now or you might just miss you chance. Just see how star studded that night was, all in support of Rajo Laurel and SM Parisian and Milanos.
A
creative collaboration worth celebrating
This is the second time Laurel has
collaborated with SM Parisian, having launched the brand’s first ever designer
capsule collection for women last year.
“Having collaborated with him
previously, our reason for asking Rajo to design for us again goes beyond the
fact that he is a renowned designer both locally and internationally,” explains
Eugene U. Saw, Vice-president of SM Department Store. “Underneath Rajo’s
fun-loving personality is a hardworking, passionate, disciplined, and
out-of-the-box thinker. These are the same values that have made the SM group a
success today….”
“I feel very blessed to have been given
the freedom to explore all of my ideas and bring literally a fantasy to life,”
Laurel said. “The heart of the collaboration was really in the manufacturing, I
wouldn’t have been able to do this without the expertise of the
Parisian/Milanos group.”
Rajo! for Parisian’s line of heels and wedges would be the perfect way
to go. Rajo!
for Milanos’ collection showcases casual and dress shoes made of leather and
suede with metallic accents and embroidery.
“We’ve decided to make our Parisian and
Milanos collections in 20 stores nationwide as opposed to only 7 stores last
year,” says Saw. “We wanted to make it more accessible to our customers. Last
year’s collaboration saw our Parisian brand scale to new heights, and this
year, we’re taking it up a notch with both Parisian and Milanos.”
