Intel Philippines wraps Sing to Win 2
Music video-making campaign concludes with exciting win for college student
Intel also took the campaign to 10 universities and 3 major malls nationwide,
giving SM mall goers and young collegians from De La Salle University, De La
Salle-College of Saint Benilde, Malayan Colleges Laguna, Adamson University,
Holy Angel University, De La Salle University Dasmarinas, Our Lady of Fatima,
University of Santo Tomas and Centro Escolar University, a chance to experience
the next wave of computing innovation through interactive roadshows.
Each roadshow offered participants the tools and technology they needed
to express their creativity and style through video recording and editing. Out
of the 500 entries submitted, the most creative and entertaining videos were
awarded a new Intel-powered notebook.
With the roll-out of the campaign, Intel also announced its partnership
with GMA7, as it signed on young celebrities Alden Richards and Louise delos
Reyes as its campaign ambassadors. The two young celebrities became the face of
the campaign, and were present in key events across the country for live
performances and campus visits.
“Being part of Intel Sing to Win 2 was both a pleasure and a privilege,”
said Richards. “The campaign truly put the spotlight on the incredible talent
and skill Filipinos have in music and creative expression. It was a wonderful
experience to work with Intel for this effort.”
For more details on the contest, visit www.facebook.com/IntelPhilippines.
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