NBA Drops “Jingle Hoops” Holiday Video
for New “BIG Logo” Uniforms
Following the success of last year’s “BIG
Color” holiday campaign, the league announced
today
the continuation of the BIG holiday tradition by unveiling an all-new “BIG
Logo” platform tied to the marquee Christmas Day matchups. The NBA & adidas
unveiled new uniforms featuring oversized team logos that all 10 teams will
wear on Dec. 25. After last year’s award-winning spot garnered more than 8
million YouTube views, the NBA created a new festive ad titled “Jingle Hoops”
featuring some of the league’s biggest stars and another classic holiday tune:
One-horse Open Sleigh.
The adidas NBA “BIG Logo” holiday collection is
available at NBAStore.com, the NBA Store on Fifth Avenue in New York City and
team retailers beginning today.
The
campaign will include a TV spot titled “Jingle Hoops” to promote the jerseys
featuring six players: the Miami Heat’s LeBron James, the Oklahoma City
Thunder’s Kevin Durant, the Chicago Bulls’ Derrick Rose, the Houston Rockets’
James Harden, the Los Angeles Lakers’ Steve Nash and the Golden State Warriors’
Stephen Curry. On the heels of last year’s award-winning “BIG Color” campaign
that garnered more than eight million YouTube views, the featured players
recreate the wintertime classic “One-horse Open Sleigh” through a series of
choreographed three-point shots – all while dressed in their “BIG Logo”
uniforms.
Link
to “Jingle Hoops” - http://www.youtube.com/watch?v=EYEHUOpwNvE
